Glowing Entertainment Company (Glo) was established in 2020 and works in the field of owning, establishing and operating entertainment centers in various age and social groups, operating entertainment centers owned by other companies, providing maintenance services, technical follow-up, reservation services and ticket sales for events and various entertainment activities. It currently owns four Branches in each of Riyadh and Al-Qassim, and it is working on a five-year expansion plan that aims to reach the 25th branch at its end.